WHAT IS NEURO COACHING-BRAIN BASED COACHING

Our brain-based coaching approach extends cutting-edge neuroscience and coaching insights together with the skills, tools, and resources to clients, thereby enabling them to realize their personal and professional potential.

Brain-Based Coaching is a unique combination of

  • Neuroscience-based – enabling a deeper understanding of how to coach, and improving coaching effectiveness
  • Process-focused – where coaches follow a clearly articulated and well-structured methodology with clear steps and stages
  • Outcome-driven – coaches focus firmly on objectives and outcomes, enabling insights along the way to push forward into results.

WHY BRAINS NEED COACHES

Getting people to change is no anymore an option in our rapidly changing work environment.  

The dominant view of organizational leaders is that getting people to change just requires information and the right motivation: we need to know what has to be changed, and then know what we are doing now and then use incentives to inspire people to behave differently. 

This is a reductionist perspective, which works well in any linear system: if a piece of equipment is broken down, we work out logically to find where the source of the problem is, then simply replace the part. 

Or when something new that is performing much better and is bringing more value is available, we go and get it.

However, when we talk about human beings, finding out the “thing broken” and trying to “replace the part” is not realistic. 

What can we do instead?

In the last few years, neuroscientists have been confirming what many of us know all too well: change is much harder than we think. 

We are hardwired to resist change. Our brain does not like change. It interprets change as a threat, and that thing puts us under significant stress.

As a result, change requires more than just scant thought; it requires ongoing attention and a significant effort of the will. There are several reasons why change is so hard, and they point to the need to

provide additional resources to an individual who wants to successfully change in any way.

Hence, the brains need coaching!

HOW COACHING IMPACTS THE BRAIN

Today, a large number of neuroscientific findings are helping us understand why coaching can help the brain and how it works at a brain level.
We can now understand from a physiological perspective why an individual needs to come to their own answers and why a solutions-focus is more powerful than dwelling on problems.

We can understand:

  • why learning new skills takes time,
  • how positive feedback affects the brain,
  • aspects of how we make decisions,
  • what happens when we set goals and other things.

     

Based on their functions

Brain Regions To Coach

While there are many interesting and useful findings across neuroscience, there are the main areas of the brain we can coach based on their functions and desired results.

Frontal Lobe:

  • processing of important decisions
  • decision making
  • risk assessment

Limbic area:

  • stress & resilience to stress
  • rewards
  • motivation
  • emotions
  • attachments
  • long term memory

Action system:

  • executing the strategy
  • action on goals and plans

Where you can reap the most benefits of the brain based coaching

  • Emotional mastery
  • Build a resilient brain
  • Build mental toughness
  • Improve performance
  • Build genius traits
  • Manage fear and stress
  • Manage attention
  • Become insanely productive
  • Overcome business overwhelm/work overwhelm
  • Cognitive dissonance
  • Go beyond goals and achievements